CONCIERGE

Back 40 Pretzels is a Michigan-based specialty food company crafting premium smoked pretzels by hand in Holland, Michigan. Inspired by hard work, community, and a commitment to quality, the company uses a unique double-smoking process that infuses every pretzel with rich flavor and authentic smoke throughout. Made with carefully selected ingredients, including real butter, hand-shredded cheese, roasted jalapeños, and locally sourced products, Back 40 Pretzels delivers bold, handcrafted snacks that stand apart from mass-produced alternatives. Known for their attention to detail and small-batch approach, they create memorable flavors that keep customers coming back for more.